Real life Rocky

Exploring the cross-over between reality and fiction seems key to launching most major films these days.  Transmedia's [define] also all the rage, but no amount of clever marketing tactics could make for a better launch strategy than this...

The tale of Michael Gomez, an Irish lad born in a ditch after a car crash who over the course of his years got charged with murder, was announced as being officially ‘dead’ after a stabbing, and is now set to fight Amir Khan in the ring is truly astounding.

The bout’s occurring just in time for the release of ‘Gomez’, a film that documents his life thus far - but what better way to make a living from a chequered past than to make a film of it, then promote it in one of Britain’s most high profile fights of the summer?

Posted by: Simeon at nearly holidays on Wednesday, 18th June 2008