YouChoose

Here’s a neat little idea: You Tube turned interactive adventure, using The Godfather.  The premise is simple: you watch a short clip of the film then are given 2 choices, each giving you a different route forwards.

Very simple, very immediate and it highlights a gap in most companies’ usage of YouTube: the site is used as a way of hosting content, but individual pieces are rarely linked together.  Beyond letting users take control of stories, it points to a simple way for a brand to tell its own stories through different pieces of video.

These dudes done this.

Posted by: Tom at teatime on Monday, 23rd June 2008