Tecktonik

Urban, youth & trend: three words that combine to universally excite marketers around the world.

And given how Parkour leapt out of Parisian banlieues and onto the table in lots of agencies, it’s surely worth taking notice of the latest in Parisian youth culture: Tecktonik [def]. It’s a dance. It has an associated look – think skinny jeans, big trainers, big colours and…er.. that Beckham mohican again – and it’s taking France by storm.

Start with Jey-jey Wantek’s first YT video (>10m hits). And then wait for the slew of bandwagon ads.

Errrrrrm… Napoleon Dynamite?

Posted by: Ben at monday fresh on Monday, 21st July 2008