Brad is a founding partner of Hyper.

He started his career as a strategic media planner at Grey Advertising’s Mediacom, working on the P& G global fragrances business. From there Brad moved to Young & Rubicam to run the Ericsson/James Bond global product placement/advertising project before moving into a European role to run Sony Ericsson, Accenture and BBC World.

Brad started Y&R’s digital media division, The Digital Edge in 2000, the same year he was voted one of M&M Europe’s 40 under 40. In 2002, The Digital Edge was merged with Outrider, one of the UK’s largest digital marketing agencies. Brad left his role as Managing Director of this company to co-start Hyper in Autumn 2004.

Brad loves his little boy Max, his dog Tank & Sheffield Wednesday. In that order.